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Why Jezza Electric E-Rickshaw make business sense

Jezza Electric E-Rickshaw

Electric three-wheelers, particularly Jezza Electric E-Rickshaw manufacturers in India, have become increasingly popular in recent years. The three-wheeler market, which is positioned as a cheap method of intermediate public transportation over short-to-medium distances, is widely seen as low hanging fruit in terms of electric vehicle adoption due to its widespread appeal.

Jezza Motors is well known as a E-rickshaw manufacturer in Kolkata. The two e-3W types, e-autos and e-rickshaws, differ significantly in terms of electric powertrain design and specifications, performance (in terms of torque and maximum speed), and passenger capacity. E-rickshaws are a low-cost version of e-3Ws that lack an exact ICE equivalent.

The e-3W market is now dominated by Jezza Electric E-Rickshaw , with unorganized companies accounting for 80% of the industry. Unorganized players sell about 10,000 units per month, compared to 1,500-2,000 units for organized players. The e-auto segment, on the other hand, has a far more well-thought-out structure, with sales of around 700 vehicles in 2018-19 and new entrants.

Between April 2015 and March 2019, just around 1% of the 2.8 lakh electric vehicles that received purchase subsidies through Phase 1 of the Faster Adoption and Manufacturing of Electric Vehicles (FAME-I) scheme were e-3Ws. The FAME-II scheme, which includes INR 2,500 crore in incentives for approximately 5 lakh commercial e-3Ws, including e-rickshaws, and a larger outlay of INR 8,596 crore for vehicle purchase subsidies across select vehicle segments, includes INR 2,500 crore in incentives for approximately 5 lakh commercial e-3Ws, including e-rickshaws. To qualify for the incentives, however, a few qualifying parameters in terms of range, speed, battery capacity, and technology must be met.

While the TCO analysis shows that e-3Ws are cost-effective, especially with higher vehicle utilization, this is dependent on a well-distributed charging infrastructure network that lowers dead kilometers and innovative systems like battery swapping that reduce battery charging time. Financial and non-financial incentives can help pave the move to e-3Ws in the early stages of transition, when the support infrastructure hasn’t matured enough. Scrappage incentives and other policy instruments will help speed up the implementation of e-3Ws.

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